Levi Strauss Day for the year 2023 is celebrated/observed on Sunday, February 26th. There are until the next observance.

While everyone has worn a pair of Levi’s jeans at some point in their lives, they may or may not be aware of Levi Strauss Day, which takes place on February 26. A day devoted, of course, to the creator of our favorite jeans brand, Levi Strauss. It’s no surprise that it’s honored on his birthday. Levi Strauss & Co. was the first to manufacture blue jeans. This legendary brand has been around for nearly two centuries.

📆 When is Levi Strauss Day?

This year, Levi Strauss Day is on February 26th. It is the 4th Sunday in February; in 2024, it is on Monday.

Countdown to Levi Strauss Day

Did you know: Strauss died in 1902 and was valued between $6 million and $147 million in 2019.

You can also discover all cool things you didn’t know about and facts about February 26, 2023.

📜 History of Levi Strauss Day

Later that year, Strauss established his wholesale firm in San Francisco as Levi Strauss & Co. In New York City, Strauss sold items made by his brothers. Clothing, purses, napkins, pillows, and even combs were among the items. He then went on to tents before arriving at Jeans. In 1871, Jacob W. Davis, one of his clients, went into company with Strauss to create blue jeans, making him the creator of riveted denim trousers in 1871, before patenting the design of pants in 1873.

But how did Davis become involved? Davis was a tailor who created the pattern in response to a request from a lady who wanted some sturdy working pants for her woodcutter husband. He made pants out of denim purchased from the Levi Strauss store, adding copper rivets to reinforce the stitching. This stylish new clothing spread by word of mouth, boosting demand to the point that Davis was at capacity and unable to meet demand, forcing him to patent his design. Strauss stepped in financially, assisting Davis in patenting the jeans and issuing the license, which eventually led to their being business partners-and successful ones at that!

☑️ Levi Strauss Day facts

The synagogue
Strauss joined the Reform movement and helped create Congregation Emanu-El.

The foundation
He established the Levi Strauss Foundation in 1952, which is still working today.

The museum
The Levi Strauss Museum is located in Buttenheim, Germany, in the house where he was born.

Things to do on Levi Strauss Day

Get inspired
He exemplifies the American Dream in action. No matter where one originates from, one may achieve success in any field.

Wear the jeans
The perfect jeans for any occasion go with everything, from tees to shirts to jackets and blazers, and come in a variety of hues. Another reason to put on your favorite Levi’s jeans.

Donate to charity
Through which he established a foundation, through which he donated to orphanages and supported the underprivileged. We may all learn from that and apply it to today.

📅 Levi Strauss Day Observances

YEAR DATE DAY
2023 February 26 Sunday
2024 February 26 Monday
2025 February 26 Wednesday
2026 February 26 Thursday
2027 February 26 Friday

Learn all February holidays, including Arts & Entertainment and other Fashion holidays.

We will continue to update this page with new information and interesting facts about Levi Strauss Day. So be sure to check back soon.