Would it be surprising if we told you that, like other things or other sports, gambling also has seasons? Yes, there are seasons when more people are taking to gambling in casinos (online as well as offline). The gambling season and shifts in people’s willingness to play casino games vary on a few factors. All casinos, including offline and online casinos, undergo a seasonal shift in the concentration of their clientele. Some amount of research has gone into identifying these patterns and figuring out what determines how and when casinos can expect an influx of clients. Since it directly affects business, casinos have collected data and put in their resources to find out from which seasons can best benefit from.
Here’s how seasons affect casinos and gambling
Two primary reasons have been found to affect casinos and gambling:
- the first being weather conditions and
- the second being sporting events seasons.
Both these seasons have a massive impact on online and offline casino or gambling games. With the changing weather conditions, the gambling industry also witnesses a change in the number of people engaged in gameplay.
If we divide the year into 4 quarters starting from January, then the first and last quarters are when the weather is colder. Colder, more frigid temperatures motivate people to stay indoors. During the second and third quarters of the year, when the weather is warmer and there is a ray of bracing sunshine, people want to spend more time outdoors. Either going on picnics, hanging out with friends and family, or even going on hikes and exploring nature. People wish to explore the outdoors as they get a limited duration every year when the weather outside is pleasant enough.
As people prefer staying outdoors, the clientele for online casino games like Pokies Online takes a steep dive. Various platforms have seen this trend. The colder months, which force people to go out less, give people ample time and motivation to play online gambling or casino games. As such, during the first and last quarters of the year, in most countries, the clientele for online casino games is much higher, and during the summer months, the number of people interested in these games is much lower.
Secondly, the sporting events season has a significant impact on online casinos and online gaming businesses. During the third quarter of the year, a number of sporting events take place around the world. Local, national, and global level sports events are organized during this time, which mostly lasts till late December or January. During this time, the influx of gamblers on online casino sites like Betsquare is quite variable. While those who bet on these games are attracted to the sites which allow such betting, others who are not as interested would typically switch to online gambling. Alternatively, when a team or a person that someone is supporting is eliminated from the games, they, too, switch back to online casinos.
This dynamic relation goes on well into the fourth and leads to the first quarter; however, by the time the fourth quarter starts, more people have already made the switch to online gambling or online casino games. During the first quarter, the cold weather coupled with the absence of any other distractions serves as one of the peak times for gamblers to immerse themselves in online casino gameplay. While most tourist destinations benefit from pleasant weather, the scene is the opposite for casinos. When the weather is pleasant, people want to explore outside rather than stay back to enjoy some online blackjack, except for when the destination is a town like Las Vegas.
As lucrative and exciting as the online and offline casinos and gambling businesses are, it is also very tricky to run successfully throughout the year. With the many changes around at all times, the changing preferences of the audience also matter a lot. It’s not as simple as creating an excellent digital platform. It is also essential to know how to keep the audience engaged and wanting to come back for more every day. A versatile platform that offers quality services and attractive bonuses and welcome offers goes a long way in ensuring that the target audience keeps returning and is the key to succeeding in establishing a business that runs smoothly.